Above is the new design for the invitations.
As the exhibition is open to everyone, the invitations are not meant to act as exclusive in any way, rather something which someone who may be interested in going to the exhibition can have to remember the date/location etc.
The concept for the design very much mimics an actual receipt roll and the style of the exhibition catalog.
The invites will be long like a till roll and attached to public spaces about Leeds, the viewer then has the opportunity to take a segment from the piece (perforated edges) away with them.
The invitation is now interactive, it's also more visually relevant and cohesive to the rest of the branding.
The reverse of the strip is identical to the front; apart from the change in colour, with pink representing the colour strip you get at the end of a till roll; a colour which has been used throughout the THANK YOU CALL AGAIN branding.
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