Back of Postcard

After colour picking tones from the postcard image and using these on the back of the postcard, i began experimenting with the layout and type on the reverse. 

The initial idea (see above) was to simply have the lettering consistent for all the backs of the postcards, in a white tone to ensure visual cohesion to the front of the postcard. However after doing this, the design felt underwhelming in a way, it felt like their needed to be more than just white text on a coloured background. 

 I then experimented with the idea of writing the text on paper, scanning it in and having that on the back of the postcard, however the above designs felt too bare, even with the addition of the address lines and space for a stamp the design still didn't feel appropriate or as visually engaging as the front. 

I then thought of the idea of making the back of the postcard a lot more collage based, this approach felt appropriate as these postcards are aimed at students, giving information about students; who aren't particularly clean or polished, it feels more natural and relates to the subject matter more to have a collage based design. 

Using postit-notes i created the above layout, although the desing looks similar to the previous, the use of multiple textures and layers feels more appropriate.  

I edited the colours slightly, in order to look visually cohesive to the front of the postcard. I believe this approach works a lot more effectively than the first, however i felt that something else could be added to really push the student aesthetic. 

I added faint, and then more bold illustrations to the reverse of the post card, the illustrations relate to the lettering on the front of the postcard which details what the individual would spend their last ten pounds on. The white tone has been used to again link to the visuals on the front of the postcard, i feel as if this design links the whole item together. 

As this new approach is quite hand made and personal, i think it's appropriate to adjust the colours, illustrations and lettering for each postcard design. The visual components which make up each of the 11 cards such and the layout and actual images, will link them visually however the slight changes will ensure each one has something new to offer the viewer.