During the course if this module, i completed briefs which challenged me as a designer in many ways.
The Penguin book cover brief (studio brief 1) was interesting due to the fact that people around me in the course were completing the same exact brief, yet interpenetrating it differently. This brief opened my eyes to my natural instincts as a designer, i chose to design the children's book as i felt that due to my skills and comfort with illustration and bright colours, the brief although i feel is visually relevant and successful, and received positive feedback from the group, didn't push me as a designer, with the outcome resulting in something i believe to be rather predictable in relation to my practice. This brief, and the underwhelming feeling i got inspired me to take on new design approaches throughout the rest of the module such as studio brief 4 in which i created a 3D head.
Studio brief 2 was the first brief I've completed where i didn't use any illustration or hand drawn elements (apart from some coloured detailing), the process of screen printing was challenging at times, and required me spending three days in order to complete a final print which i was happy with, although the actual setting up of a screen, exposing the image and printing it was something i'd never done before, the quality of the ink you get after you've screen printed can't be compared to that of a printer. Through learning how to screen print i believe next year i'll be able to advance the quality of my work further and use different printing methods within each brief, not just rely on a printer.
As previously mentioned, no illustrative elements were used within my final print, the print is made up of images i collected from a member of the ufo club my project was based on. Collecting these images and seeing the quality of them and the stories behind them showed me that sometimes less is more, and if you have images that are strong enough on their own, then no extra lines or illustrations are needed.
Studio brief 3 was the most challenging for my self, having never worked in a group for a design brief before i soon realised that work needed to be completed on time and their needs to be clear communication between all members of the group, or else it just won't work. There were members of my group who lacked the urgency to complete work, or even communicate when asked a question, in result the work created by the group wasn't as strong as it could of been. The group brief informed me that deadlines are crucial in order to keep the work balanced, and if you're working in a team then each member needs to be as motivated as the next.
Studio brief 4 allowed me to produce possibly the most rewarding set of designs I've done. I discovered through this brief that i enjoy making 3D objects and using them within the brief, i first tried out this approach during studio brief 2 where i drew lettering on to a jacket and used images of it within my final piece. I believe it's the time that goes in to making something which i enjoy, seeing something at the start and then once completed is a very rewarding feeling which really motivated me throughout the brief. I'm no longer going to approach a brief with the mindset that the outcome will be flat, or made up of flat surfaces and lines.
During second year i want to develop my skills with materials, using pottery and sewing within briefs, i also believe that working on a larger scale will be beneficial to me as it allows me to experiment with more media in order to come to a more developed final outcome, rather than an illustration on paper.
This module has been the most informative and has allowed me to develop both my skills and the way i will now approach a new brief, i feel as if I've grown as a designer and no longer rely on what i know i can do, rather i'm ready to approach new crafts, learn the skills, and utilise these within my design.
No comments:
Post a Comment