Typographic poster research

In order to create this typographic poster, i first needed to decide what typeface the body of the letterforms would be based upon, i will be building on top of the chosen type in order to achieve the desired sexualised silhouettes.

I began researching in to the 70s (the time in which Promiscuities is set) in order to try and provide a subtle link to the book which has inspired the project, Hustler, a popular adult magazine, first came out in the 70s, i found that the headline type they used was Futura SH demibold, this type could possibly be appropriate due to not only the link to the time frame, but also the nature of the magazine which relates greatly to the overall nature of the project. With the magazine using sex to sell copies, and the typographic poster using sex to point out the absurdity of societies control and use of women's bodies.





I tried to gain access to the exact futura type however i couldn't seem to find it, below is a collection of the futra styles which are most similar to the demibold used by Hustler magazine.



I believe the medium style is the most accurate match that's currently possible, however due to the fact that i can access the type used i'm not sure whether the link to the magazine is really there. 

I then began to think of other types that could be used as a base for the poster. Promiscuities, the book which has inspired the whole project discusses the 70's and the impact the summer of love (1969) had on the girls becoming women in the 70's. I started to look in to popular typography from the late 60's and 70's as i feel like this will be an appropriate link to the book, and also due to the characteristics of typically used 60's and 70's type, the tick serif letterforms will allow me to build and distort them to achieve the silhouette effect.

I thought that an appropriate way to find a selection of type would be to look at album covers from the time period.

Roberta Fancy,  Designed by Robert Trogman for FotoStar

Dreamline, mecanorma 1969

Davida, Louis Minott 1965

The three type styles above i believe capture the late 60's and early 70's in different ways, i conducted a crit in order to get opinions on which type i should use as the base for the poster. There were varied results, however the majority of people felt as if Dreamline was the most appropriate due to the thickness of the letters, which would allow me to manipulate/build upon them in order to create the silhouettes i intend to.

I was only able to find a capitalised version of Dreamline, however i don't think this will be a problem, if anything it will communicate a more bold message, however due to the length of the quote i feel as if i need to cut it down, so that the type can be expressive & legible. I've decided to use the opening line from the quote which reads it's all society is, the repressed sex drives of men, the objectification of women, i believe that this line perfectly captures the essence of the project, with the link to past, and present societies with the quote speaking in present tense creating a connection to todays society, in addition to the typestyle which links the design back to the time in which the book was set.