The Prawn Shop Business Card

After designing the logo, i felt that i could now carry this strong visual identity made up of thin black lines, block colours and a distinct colour pallet in to a business card.

Above are examples of the designs i created based upon the visual identity of the logo. As quite a lot of the prawn shop designs depict scenes, i wanted to communicate this through the business cards as-well, making them more of a piece of design than a corporate card, as i feel like this is more appropriate to the personality of the brand. 

I experimented with manipulating hand drawn typography however this didn't feel like it related to the brand in anyway, as type manipulation hasn't been done before. I tried out different types of 'scenes' illustrated on the business cards, i found that the ones which were the most appropriate were the ones which used elements from the logo, such as the clouds and sky. 

The bottom left hand side design worked in terms of the imagery however it felt too empty, with the unlined clouds not visually flowing with the lined type. The bottom right hand side design was believed in a crit to be the most appropriate, the use of a simple scene and the combination of lined and unlined illustrative aspects makes the design cohesive to the logo and the rest of the brand identity. 

Above are 4 variations of the chosen business card design, having differing colour combinations i believe communicates the differing designs of the prawn shop. At this moment in time there is no email address on the business card; i'm currently in the process of getting a business email address in order for the brand to present itself as professionally as possible, however the email address is not yet secured and so i didn't want to put on an address that i might not be using in a couple of months, nor did i want to have an email address on the card which said 'outlook.com' or something similar, as i don't believe it sends the right message about the brand to potential clients and collaborators.
However my website link and instagram handle have been included, both of which contain clear information of my contact details, so for now this shouldn't be an issue, i will simply add an email address once i have confirmed it.