Meeting with Jay and Amin

I sat down with Jay and Amin to discuss the collection, i explained my concept and inspiration, and what i wanted to communicate through the imagery and filming, they were both really enthusiastic and had so many ideas for the aesthetic of the product images and so we created google drive to share images for inspiration (a collection of these images can be seen below).

Together we came up with concepts for each of the 3 shoots which will be taking place for the collection, All of the collection shoots will all tell a similar narrative and have a similar aesthetic, which will play on the idea of school picture day and 90s high school aesthetics and stereotypes, we came up with the concept of giving each of the models (a different model for each piece of clothing) a highschool persona, for example sporty, musical, skater etc etc.

• website images; these will be taken on a digital camera due to the quality and the fact that customers can zoom in on The Prawn Shop website, so we want the detail to be seen. The idea for this shoot is to have full length images of each model, with the highschool personas we're going to assign them, still being present but not as exaggerated as they will be in the lookbook video (inspiration -->)

• lookbook images; these will feature some images on the set of the video and website images shoot, however they will be shot on film, there will be some location shots such as in a library and on a basketball court, there will be pages of yearbook photos, these will be taken at the same time as the lookbook video as the video is trying to tell the narrative of school picture day

• lookbook video; tells the narrative of school picture day, with the models and their assigned personas being evident. the video will be shot on film, with soft music playing in the background, there will be a split screen taking inspiration from the Golf A/W 2018 collection previously discussed.