Lookbook concept (book + film photographhy)

Although i won't be able to submit the lookbook for the module submission, as the shoots aren't taking place until after the submission, i still want to have a clear concept for the lookbook, know who i want to send it to and why. My goal for The Prawn Shop after i graduate is to have my clothing stocked at sold in stores with a similar audience to mine, such as Top Shop and Urban Outfitters, i believe that sending a physical piece of work to these brands and companies will be a step in the right direction in hopefully building a relationship and bringing my brand in to the public eye. In addition to this, i also believe that possibly getting a feature in magazines such as iD and teen vogue would be amazing advertising for The Prawn Shop, and open up the door for collaborations and other opportunities.

Jay and Amin are going to help me produce the lookbook as i want their input in to how the collection will be presented, as they helped to create it. Within the book i want to ensure that the brand is explained, with all of my contact details, i also want to include the contact drtials of the people who made the collection possible, Jay, Amin and the photographers who end up shooting the collection next month.

Content:

• collection title 
• brand ethos 
• brand customers, engagement and growth 
• my contact details 
• images of the new collection 
• illustrations 

Design: 

• inspired by 90s highschool aesthetics 
• year book style images with quotes reading the clothing names 
• location shots 
• illustrated boarders around the collaborative pieces 
• double page spread with image of all the models in the clothes 

Locations (for film photography):

• basketball court 
• year book style (these will be taken at the same time as the website images) 
• maybe a party scene - consider doing a launch party and photographing guests in the collection 
• shots in 'highschool hangout' locations - takeaway shops, skate park etc 

lookbook photography locations, style and compositions within book

concept for lookbook cover design; playing on the school photo theme which the lookbook video is based on; front and back cover of the lookbook will show a 'class photo' with all the models faced with their back to the camera, then within the centre of the book there will be a double page spread which has the same photo but the models are turned around to face the camera 

Page concepts for the lookbook, more animated character based shots, really pushing the highschool aesthetic, location shots, studio shots, collages and illustrative boarders to show the collaborative pieces

Below is a list of the brands/magazines i intend to send some of the copies fo the lookbook to, once it's produced in May. Jay and Amin are also going to provide a list of places they would like it be sent to also

• iD 
• Mushpit 
• Urban Outfitters 
• Topshop 
• teen Vogue 
• Broadly 
• Girlboss