Monday, 22 April 2019

typographic poster initial ideas

I began to experiment with the typography in order to try and achieve the female silhouettes, i believe it's important to experiment with the composition and sizing of the letters in order to make a visually interesting typographic poster. 


Below i began to experiment with the Dreamline typography, i sketched over the dreamline type and began to try and incorporate female forms within each letter form. Due to the curvy, bold nature of the type it was quite easy to see where the forms could be within the type. I first experimented with utilising negative space with the type, however this felt too obvious and less like the typography was the female forms, as it can be seen below they looked more like illustrations within the original Dreamline type.  
I then utilised the curves of the type and added in silhouettes, at first i was apprehensive of changing the sizing a shape of each letter, however the typography should look separate to the Dreamline type, with subtle hints of the 70's era. 
Left can be seen three variations of the style of typography i intend to design each letterform in, i believe the addition of the female forms are subtle at first, but once you find them, you can't un-see them, which really fits well with the whole concept of this project. I will later experiment with using both filled, and outline letter forms within the typographic poster.

 I then began to sketch over the Dreamline type for each letter i required for the typographic poster, Some letterforms were more difficult than others in terms of finding how and where the female silhouettes could be incorporated, for example the 'W' which can be seen below, due to the structure of the letter i felt that maybe illustrating three female figures might be too much in terms of space, however due to the fact that only one W is used throughout the whole poster, it doesn't feel like it's too cluttered or busy. 


I then began to experiment with the layout of the typography at first i though that due to the shortening of the quote, it might be quite effective to have some words bigger than others such as 'society' as this is what the poster is criticising, However as you can see on the left, due to the nature of the typography it's not quite the most legible of type faces, this combined with differing sizes and connecting the letter forms
wasn't the right way to go.






Although i previously found that having differing letter sizes and connecting letters didn't work together, i decided to still experimented with the different sizes of different words within the quote.  I believe that the issue with the previous composition was the fact that even in the same word, the letters were all different sizes, i isntead made each word the same size and in the same position. I did this partly to communicate the importance of certain words, and also to fill up the space of the A3 size document this was created on.
I believe that this layout is a lot more suitable in terms of getting the message across in a legible but still impactful way, in addition to this  the overall design of the typography is very effective in terms of subtly displaying female forms in a way that still shows the essence of the dreamline type, whilst still being unique to itself.


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