Friday, 12 April 2019

Product shoot Concept

After discussing the shoot with potential photographers we soon realised that it isn't going to be possible to do the shoots before the module deadline. We realised this after the photographers told us that they wouldn't be able to photograph/film until after their deadlines, same goes for the models who we previously contacted. Due to this, we have decided to have a test shoot before the moduel hand in, to show the collection, check that the samples are okay, test the type of shots we want and how the lighting and the props will work. This will be the first time that there has been a test shoot before a prawn shop photoshoot, however i believe that it will be a really good experience as we can experiment with the shots and the poses to see what does and doesn't work, which in effect will make the actual shoots run a lot smoother as we will be able to give better direction to the models and the people shooting the collection. 

Below shows the fabric i've bought for the background of the shoot, we chose a dark teal crushed velvet as we predict that the light will reflect nicely throughout the varying textures of the fabric, i also purchased a 3m x 2m roll of wood laminate flooring in order to try and achieve the same effect that the Golf A/W 2018 collection has. 

Within the shoot for the website the images will be taken on a digital camera so that people can zoom in and see details in a higher quality than they would be able to if it was shot on film, this shoot will be more about the clothes, showing the details and the way people can wear them, with the character personas not being as prevalent as they will be within the lookbook & the video, within the test shoot we will experiment with poses, lighting, positioning and everything else so that we have a clear plan going in to the actual shoot after the hand in, although i am disappointed that i won't be able to submit the lookbook, the video or the actual shots for the submission, i know that it just isn't possible to reach the high standard i want this collection to be at, mostly due to the time constraints of the other people involved, however due to how ambitious we're being it's understandable.   


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