Tuesday, 16 April 2019

The Prawn Shop Order Slips

Producing a range of free stickers to be placed within customer orders is a way to not only promote the brand, but also make the customer feel a more immersive experience from the brand they're spending money on. Order slips are something i've been thinking about for a while, and i at the start of the brand i used to hand write notes within each order, however due to the scale that the brand is growing at, this isn't possible anymore.

The order slips, will be more like thank you cards for the customers, thanking them for supporting a small brand and it will also provide them with a discount code to use next time they order, which both gives them an incentive to order again and also allows them to hold on to a small piece of design. 
Of course, i will be continuing the colour pallet and overall style of the previous branding designs in order to create a cohesive brand pack for The Prawn Shop. 

I utilised the same layout and composition as the business cards to create the designs on the right, although i think they are visually cohesive to the brand, i believe the imagery could be more directly related to the customer ordering again, for example an illustration of a person browsing the prawn shop website. 




















I continued to work on the customer thank you slip, based on the findings from the first variation. I added an illustration of a laptop to communicate the way in which my customers order the products, however i tried to keep some elements from the previous branding, such as the outdoor settings and use of a block colour boarder. I believe that this design is more cohesive and relevant to the customer than the previous. Similarly to the stickers, i will bring re design the thank you slip for each new collection, using imagery that is featured within the collection at that time. 




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