Tuesday, 24 October 2017

STUDIO BRIEF 2: design for screen - have you seen clueless?

The brief is to create an immersive and engaging screen based user experience for a media of our choice such as website, app, streaming or a service etc etc...

I need to identify the client, problem, target audience an overarching aim of the project. The brief requires us to maximise the potential of digital devices, available to be global and use mixed media.

Other things i need to consider are the process and procedures involved in designing for screen, the relationship between designer and developer, the role and skill set of The developer and research in to what already exists and how my design can be innovative.

Whilst thinking of ideas for my screen based design i began to note down ideas of problems i face

  • not drinking enough water - already an app for that 
  • killing plants (by not watering them) 
  • not knowing what to wear 
  • clothes not looking right once they arrive from online 
  • shuffle not playing the right mix of random songs
The problem i feel as if has the most potential is the not knowing what to wear/clothes not looking right. These ideas, and a solution came to mind after watching the 1995 teen film Clueless. 

Within the opening scene of the film, the main character Cher is deciding what to wear using a t.v screen based application where she can see all the clothes she has in her wardrobe and choose an outfit to wear, rather than finding different things and actually trying them on.

This saves time and makes the whole process a lot simpler. 



My idea is to create an app which allows the user to photograph all of their items of clothing and store them on the app, they can then put together items to make an outfit and save the time of looking later. The app will also allow the user to see what potential items that they are considering buying would look like with items they already have. This idea also crosses over with the 'clothes not looking right once they arrive from online' idea as it also tackles the issue of having to send clothes back if they don't look right once they arrive. 


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