Wednesday, 18 October 2017
PAGE DESIGN
I began to design the inside of the publication. Above you can see examples of some of the pages so far, and shown right is a pattern illustration i've been using throughout them all.
The design i was hoping to communicate through the publication pages is the funky element of vintage clothing with a creative and illustrative twist.
The layout of the pages in quite cluttered, with the addition of wavy text in order to provide information but also to reduce space on the page. I wanted quite a closely spaced layout to make a reference to the cluttered nature of the vintage/charity shops most of the outfits are from, with the idea that people are always having to fight through the clutter to find what they want.
The illustration (left) is used throughout the background elements of the pages, i created a design taking reference from the lines in the fashion illustration, and edit the colours and saturation slightly depending on the colour scheme of the image.
I showed my client the first few pages and he was very very happy with them, commenting that i've managed to turn the content in to a really visualy interesting and relevant design.
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