brief

Clueless;  for when you have a spare minute, but you're not by your wardrobe. 

I will be designing an app under the name 'clueless' the name comes form the initial inspiration behind this whole project, the 90's film Clueless. In addition to this, the word also suits the actual purpose of the app, to help women who are 'clueless' about what to wear, decide. 

The app is targeted a 18-25 year old women, 

User profiles:

Female, 25, works in an office, likes to socialise with friends, work orientated and professional, wants a more exciting job so dresses stylish to work. 

Female, 20, university student, very big wardrobe, goes out with friends and on dates, at uni till late & struggles to find the time to plan what outfits to wear.

The design of the app should provoke a sense of order and clarity. As well as this, i wanted to experiment with using 90's aesthetics within the design, in reference to the film i could also take patterns from stills within the films, or colour combinations. 

Although the app needs to eliminate the stress of looking through loads and loads of clothes, i still want the design to be playful and fun, as the app is all about different combinations, and each persons individually style being tailored in the right way to make a complete outfit. 

The type used for the body copy within the app should be easy to read, yet modern and appropriate to the context, however i think including some hand drawn type within the app will link to the aesthetics of the film and link to the fun nature of the app- as it's almost like a 'grown up' kind of dressing up game, and by connecting to this feeling i believe the users will like and appreciate this.