After discussing my idea with one of the tutors we slightly developed my idea.
The online fashion shopping store ASOS has introduced a new feature where there's the option for an online personal shopper; you can tell them what sort of look you're looking for, your price range and size and they will suggest a complete outfit for you.
This lead me on to the idea that the app could create complete outfits for you based on the items you photograph and put on to the app, your style, where you're going to wear it to (by syncing up with your calendar). The app will therefor save you time but also suggest outfit ideas that you might not have considered, using items that you may have forgotten you even own.
The app would most likely be used late at night whilst the user is laid in bed thinking of what to wear tomorrow, or if they're rushing home from work, running late and want to know what to wear so they're not stressing about it once they arrive.
User profiles:
Female, 25, works in an office, likes to socialise with friends, work orientated and professional, wants a more exciting job so dresses stylish to work.
Female, 20, university student, very big wardrobe, goes out with friends and on dates, at uni till late & struggles to find the time to plan what outfits to wear.
Female, 30, doesn't have a lot of clothes, struggles to find time to go out and see her friends as she's always working, needs the app to make new outfits out of the limited choices she has.
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