GROUP FEEDBACK

After sharing my current publication ideas with several people i received feedback and suggestions for how to push the design of the Garm Guide further.

When considering the style of typography to be used within the publication, my client specified the that it should be hand drawn, loose, funky and wavy.
The image to the left shows initial sketches of type ideas, the fluidity and wavyness of the type was liked by my client. When receiving feedback from my peers they also agreed to use this style of type.
Body copy however will still be hand drawn, but smaller with thinner lines - further development to follow.

I shared the idea me and my client discussed, of having illustrations of the clothing patterns being used in the back grounds of the photographs my client is providing me with as a way to ensure the focus of the pages is on the clothing and also the use of actual illustration to show the clothing in a different and more visual way. These ideas were very well received.

The group discussions provided me with ideas for the publication. We discussed ways of making a stronger link to the nature of the book being about clothing and developed the following ideas.
Within the content my client has provided me with, he interviews the people photographed and asked them questions such as where they bought their outfits and if they've always dressed this way. As my client wants the publication to be visual more than anything, the idea was developed of making the text (detailing the location of where they bought the clothing) detachable. The idea that was developed was to print the information on the side of one of the pages within the double page spread, and make the slip serrated so that it can be taken off and the reader can take it with them when they go shopping. Further to this it relates to the clothing aspect as it mimics the price tags that are detachable on clothing.

Another idea that was developed was to cut the publication in to a shape which mimics clothing labels, further to this a hole could be placed at the top of each publication, where thread could be tied through to again mimic clothing labels in shops.