screen based design analysis

I analysed the Lazy Oaf website and its screen based design in detail in order to see what elements work, and what make the design more difficult for the user.

when the user first goes on to the website the logo can be seen at the top of the screen, and it's position remains there throughout the navigation of the website, as i later noticed whilst going through the website; the little con accompanying the logo text is animated, and the eyes change position every 10 seconds or so.

The layout of the website home screen is very clean with a focus on the outfits- the white background assists the minimal design along with the black text with the accent of colours matching the tones within detailing on the outfits.

when the user clicks on the shop icon, different options drop down within a faded box so you still see the home screen whilst choosing options. 

when you the click on an option eg 'womans' more options appear, theres then a light grey highlight when you hover over a more refined option. 

You're then taken to the actual images of the clothing, two images are shown per page view, the images are very vibrant and engage the customer to look at them in detail due to the up close image view and the limited amount of images per page view (2 every time you scroll down).

when you then click to add something to your basket- the layout is more compact, the image reduces in length but expands in width and all the options and information such as sizing, size guide and item specifications are clearly visible along side the item of clothing. 

each icon changes in colour when you click it, going from white to black.

You can then see the item, its price and checkout options at the right side of the screen. 

Another thing i noticed during the course of going through the website is that on some items the image of the item changes through each stage of the buying process. 

• FIRST VIEW - in regular shopping mode where all the options are there for viewing. 
• SECOND VIEW - when you choose to look at an item in more detail. 
• THIRD VIEW - when you've added it to the basket before checkout. 

I haven't really found many faults within the website, although if i was to suggest any changes, there could be an easier way to add an item to your basket, say if you didn't want to look at it in more detail then you could just automatically add it to your basket, or perhaps a quick view like on other clothing sights where you hover over the item and you can see the details of it zoomed in.