The feedback i received lead me on to create more variations, based on one of my initial idea sketches (second sketchbook page, 3rd one down) based on the type rather than the illustration, which on reflection, i should of been doing all along.
Above are 7 logotype variations for appositional, within these designs i focused on the kerning of the individual characters in order to create the sense of closeness which is often related to romance. My previous design feedback had a divide of opinions when it came to the logotype being a red tone, or black, but i believe the red connotes romance and affection; which is fitting for the brand.
Throughout many of the variations i created a more universally recognizable heart symbol using the apertures within the closed counters of o's and after some tight kerning, s's too. I believe these are effective as the bring a fun element to the logo type with the illustration, but don't distract from the fact that it is a logotype and not a logo.
Out of the variations i believe the final design is the most appropriate, which is what the majority of my crit group also agreed with.
Taking inspiration from the tight kerning and curved quality of the tinder logotype, the appositional logotype voices the modern, playful and fun qualities i was aiming for. Going against Vignelli's ideology that type "should not be expressive at all" i have slightly tilted the two 'i' characters, used to represent two people, and the love heart created within the aperture of the 'o' communicate romance and playfulness, whereas the curvaceousness of the typography, and the separation of 'app' from 'appositional' make this logotype appropriate for a modern brand and the platform (an app) it is accessed on.
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