Before continuing with the development of the appositional logotype, i wanted to look at the branding of existing leading dating applications to see how the individual qualities of the brand are being communicated.
Tinder has a target audience of male and females aged 25-30. As i was looking at other dating applications, tinder appeared to be most similar to appositional, being that it's playful, fun and modern and has a similar target audience.
- Tight kerning suggests romance; the sense of bringing people together
- Orange tone connotes heat (flame), fire, passion; tinder is known for being a very casual dating app - this is how appositional differs as it's more about the romance
- slight tilt on the e suggests it's a laid back dating site, again furthering the casual nature of the app
- Very smooth, flowing look; modern, casual
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