Ligatures

With the task of designing, in pairs, a ligature, i chose to use the common informal abbreviation which is used over text conversations; OMG. 

Ligature; a thing used for tying or binding something tightly. 

OMG; oh my god, used to express surprise, excitement, disbelief, etc. 

Due to the ligature being seen on a 4.7 inch screen the design needed to be easily visible and to the point, whereas the actual design needed to appear as if it belongs among all the other characters and also communicate the shock and excitement you would expect from the term OMG.  

We began to develop the idea of linking the three letters of the phrase together in a circular layout; originally i thought that this compact design woul be most suitable to be seen on a phone screen however the letters got lost within one another and the ligature began to resemble the @ symbol. Different line thicknesses (see above, right)were experimented with however the bold option is the most appropriate due to the small screen on which the ligature would be viewed. 

The bottom left(see above)design is the final version we came up with, by changing the capital G to a lowercase g i believe the overall abbreviation is more recognizable. 

Peer feedback revealed some complications with the design we hadn't considered. 

several people commented that the design resembled a company logo rather than a ligature, whilst others commented that when the ligature would be reduced to the text screen size; it would be hardly legible. "oh my god exudes shock and humor in a way, do you think its reflected in that?" - this was a comment brought up during feedback, I previously stated that we aimed to design a ligature which connoted the surprise and excitement OMG is used for however this design does not, it's too sharp. 

The design needs to be more visually exciting and less corporate, in order for it to not necessarily resemble the characters which make up O M G but rather, the connotations which surround it.