Müeller-Brockmanns classic and lead typefaces

Garamond
Although Garamond is a serif font with deep historical context, it's still an all around contemporary design which is legible in a variety of weights and sizes.
Designed for the purpose of spreading information.  

Caslon
Designed in the 18th century this typeface belongs to a group of serif typefaces. The short descenders and ascenders have been designed for the purpose of fitting more characters on a page where as the high contrast of the letterforms give the typeface a formal personality. 

Baskerville
Baskerville is a typeface which can be used in a variety of contexts, the subtle ornamentation of the type give essences of elegance to the typeface, whereas the sharp edges make it appropriate for corporate or academic uses.

Bodoni
The 18th century Bodoni represents the Italian class of the time. The sleek typeface is considered 'timeless' due to combination of sharp ascenders, serifs, rounded ears and descenders. 

Clarendon
Designed to reflect the Victorian era British Empire, Clarendon features thick strokes,ball terminals and thick slab serifs in order to reflect the nature of the British Empire.

Berthold
Primarily used in industrial advertising and signage, the many variations of the type make it highly versatile. Being one of the first with a fixed stoke width, Berthold can be seen as the original sans serif typeface.

Times New Roman
Created in 1931 for The Times newspaper, Times was designed with the purpose to be used for physical print(still used today). The clear legibility of the type is one of the reasons why it's so frequently used and so universally well known today.

Helvetica
The neutral design of Helvetica comes from the combination of geometric angles and clean lines, the immense legibility of Helvetica is why it's used amongst so many different platforms and within brand identities.


Univers
Created in 1954, Univers holds the tall x-height common to serif fonts, but with its combination of varying stroke weights and curved terminals make it unique amongst other standard typefaces.