The 1998 amazon.com logo was subtly changed in the year 2000. Keeping the arched underline but adjusting the length and adding an arrow head pointing from 'a-z' communicates the idea that the on amazon.com, the customer can find, to an extent, every item from a to z.
The arrow also signifies amazons delivery service as it travels from on location on the logo, to another, furthermore the arch of the underline and the arrow head form a smile; communicating amazon as a cheerful, friendly and inviting brand.
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