TPS X NW EVENT CURATION

The event curation began a day before the opening night, due to the space normally being used as a nightclub, a lot of cleaning took place before the curation could take place., with the mould like stains on the ceiling were covered with balloons and sheets.
The space was set up by both collaborators and Gaby, furniture was collected from throughout the venue in order to provide enough sating to entice people to relax and stay, there was a consistent colour pallet of pink, red and yellow used throughout the night, through the balloons, tykvec   flooring, drawings and more, in order to relate to the brands signature colour pallet.
Within the left room, a stall selling prints was set up, along with the backdrop from the shoot, tables for guests to sit at and prints exhibited along the walls, this space was curated with the intention of it being a quieter room where people could browse, relax and possibly buy something.
The right room on the over hand was more buys, with interactive elements such as a tattoo stand, an interactive drawing (see figure 3) ,  drawings on the wall, the new collection hung up on the walls, music and projections of the collection and illustrations covering another wall.

Figure 4 shows film photographs taken throughout the night, the launch was a very big success, with over 150 people attending. Over 70 raffle tickets were sold, with figure 5 showing the crowd during the raffle  being drawn. Many people commented on how well thought out the event was, with the tattoos running out within the first hour. 

Curating interactive elements was definitely a smart decision as it ensured that people weren’t just looking at things, they were rather creating things and helping in part to curate the exhibition. 

The photography backdrop really worked well in gaining social media coverage, as can be seen in figure 6 many people were photographing the evening, and getting photos in-front of the backdrop. 

In hindsight it would of been smart to employ someone for the evening to man the print stall, as due to the fact that one of the collaborators would have to be behind the stall at all times, it reduced the opportunity to mingle and talk and experience the event with other people as much as possible. However this is a learning curve, and will definitely inform future events. 

Overall i believe we did as much as we could in terms of making the space look as good as we could, with a small budget and a day to set up. we utilised props within the venue typically used for club nights such as an almost assault course style vine rope which we used to hide part of the room in order to make the space look smaller, and less empty.