Durex Evaluation

I believe the final Durex design is very effective in communicating the everyday mentality the brand wanted to achieve. From placing the condom illustrations in plain sight, and designing the people using the shapes of the condoms the brand was effectively communicated in an everyday sense. The actual design of the piece is very appropriate due to the varying amount of couples, single people and a variety of others, all presented as equal. The lack of distinct lines within the piece really helps to subtly communicate the latex element of the condoms. The colour pallet too is very appropriate due to the subtle links to romance through the red and pink tones, whilst also being appropriate for the young target audience. Through printing the design on to gloss it also helps to push the materialistic aspect of what Durex produces, and due to the fact that the design was created and then transformed in to a vector piece, the size of the design can be changed dependant on the platform it would be used upon.