The Prawn Shop Branding Evaluation

Through designing a series of branding for my brand The Prawn Shop, it has allowed me to feel a lot more professional and organised in terms of taking the brand full time after graduation. As i was effectively the client for this brief, i understood the personality of the brand and the target audience very well, however it was a slight learning curve understanding that a business card per-say, is not always going to be given to someone who is comfortable with the nudity which the brand often features, and so it made me think about my brand from not only the perspective of my customers, but also potential business partners or stockists of the future. Through using a very familiar colour pallet to the brand, the branding effectively captures the vibrant, bold, playful personality of The Prawn Shop across all relevant platforms.