Mug designs development

After several emails back and fourth with Emma, I presented her with these final

The initial designs were sent over to the client and feedback (as can be seen opposite) was provided.
Based on the feedback, the I’m a mug design was adjusted with a thicker hand drawn type being presented in the 70s aesthetic the client wanted. After the adjustments were made, the design did look a lot fuller than the previous, with the thicker type allowing more space to be filled, which meets the clients intentions of there being as little white space as possible, see figures 1-3 for variations.

The feedback for the hot beverage of choice mug was really useful as it solved the issue of where to put the type, after being informed that she wanted the text to be the feature, it allowed the composition to appear more balanced and again, full, as can be seen in figure 4.

Although it was personally thought that the more typography based mug of positivity design was the most appropriate, the client did not, although she did prefer the typography of the preferred design and so the two were combined to create figure 5.