Having the opportunity to work along side another creative has definable been a learning experience in terms of understanding how to work within my brand with another person. I believe this experience has defiantly made me aware of understanding my target audience through the art direction role i took within this brief, through the concepts of the clothing and the overall curation of the event. The event was a success, over 150 people attended and around half of them stayed until the very end, the interactive elements were particular popular, this experience has really informed my knowledge of how to curate an event, if i happen to do another in the future. Understanding how to transform a space with limited materials was also a very valuable lesson as it provided limitations both through time and materials, which really allowed my self and Tom to quickly generate ideas and solutions. I believe collaborating is a really good thing for The Prawn Shop and my practice, it allows me to step outside of my comfort zone and hear the opinions and direction of other people, whilst introducing a new audience to my brand, i definitely plan on collaborating more in the near future.
Although Gabby did participate in some aspects of setting up the event, such as blowing up balloons and finding furniture, i believe she could of been more involved in the curation side as she is familiar with the space.
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