Although the Durex design can be used on screens, the design was printed in order to add to the overall communication of the message and also to allow people to view it in the way it’s intended. The design has been printed on to glossy stock, gloss was chosen in order to communicate the material of latex condoms to add to the overall theme of the design. The Durex logo has been added to the end of the poster, with the idea of people viewing it from left to right, whilst stood in a queue,. whilst they’re looking at ithe design they will probably not notice the condoms, or the shapes on the clothing, however once they see the Durex logo as they reach the end of both the poster queue and their own, it will make sense and add to the idea that condoms are a normal everyday thing that young people should carry about, that ythey shouldn’t think twice about carrying.
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