Taking the idea of combining illustration, typography and negative space; the below designs were created for the 5 quotes
The Masie design uses wavy, thick type to create the silhouette of a woman from the side, this shape was chosen to relate to the way in which a woman can choose to act, dress and behave as sexual as she wants; no matter her choice it does not give anyone permission to do as they please, dismissing the 'what were you wearing' 'you were asking for it' mindset.
The Lily design was inspired by the woman who gave me this quote, she has very strong feelings in relation to what happened to her and continues to push her self to be stronger each day. This design for lack of a better phrase is a fuck you (sorry for swearing) to her abuser. The typography has been illustrated within the illustration rather than using negative space, however the use of type and line style ensure the design is cohesive to the previous, ensuring each design although individual, can be seen as part of a collection.
Similar to the Masie design, the Holly design uses typography to create the female form. The idea behind this design is heavily inspired by the quote itself, with the concept being that the typography is creating a vase/plant pot in which flowers are growing and wrapping around.
The Karol design combines illustration and typography, creating a face (well, half of a face) with the typography positioned in order to look like a mouth, relating to the quote which says 'your filthy secret is mine too'.
The final design titled Grog uses a similar format to the no still means no design with the typography creating a love heart shape, but with the addition of illustrated arms throughout. This design is trying to communicate the act of taking away the happiness and innocence of the woman, through the hands touching the type.
I showed all of the designs to the women who inspired them and the responses i received were very positive, the response which was very significant to my self was from Lily, she said that "seeing my words illustrated like this and knowing that other girls are going to see it makes me feel strong, thank you"
I believe that each design is successful in presenting the message in an effective way which is also appropriate for the brand, the next step is to decide what colours to use.
Below are examples of the different colour variations i thought most appropriate for the tees, the first colour pallet uses pink and red tones and world be printed on to a pink t-shirt, in order to link to the colours predominantly used within The Prawn Shop's designs and also to play on the stereotype of femininity but with the juxtaposition of the images and the text.
The second colour pallet uses purple tones, purple tones were chosen after researching in to the colours associated with feminism. Emmeline Pethick-Lawrence, a suffragette and the editor of Votes For Women, a feminist newspaper wrote that purple was "the royal colour...it stands for the royal blood that flows in the veins of every suffragette, the instinct of freedom and dignity", using an array of purple tones felt to be the most appropriate direction to go in due to the strong links to feminist history and the feminist nature of the brand and it's designs.
Although i was confident with going forward with the purple colour pallet, i asked for peer feedback in order to get different perspectives. All of the people i asked said that the purple colour pallet was the most appropriate, one person said the following "i like the purple as it's straying from cliche girl colours but still has a good connection to feminism, it looks good too, i like that it's quite subtle"
The 5 designs will be printed on to light blue t-shirts to work in harmony with the print colours.
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