I began experimenting with different design approaches for the design based around gender and sexuality. I want to establish a successful and appropriate design concept before i start designing for the other screens so that there is continuity with the screens as they're all going to be on the same street.
I sketched out ideas and developed the idea of using type and illustrations to make mimic the shape of famous London icons.
I tried out the design concept, using the L shape and clustering imagery and type within it, i'm not sure whether it was the sketchy line quality or the small size of everything within the letter but it just doesn't seem to work, i think next i will try just using type to create the L shape. I chose to start with the letter L and i will then use the shape of the rest of the letters which make up the word London.
I tried out the new design concept and i think i know what i need to do in order to improve the design. I think i need to use more than one medium within the design, the design is too flat.
I will experiment more, using different mediums and layouts.
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