I've began by noting down some ideas for what to base the designs on based on the brief description, i thought it would be best to pick out different topics from the brief which i could then base the designs upon.
I also looked up some figures to include within the designs.
I've decided to create 4 different designs which can then be interchanged throughout the screens.
- Sexuality & Gender - this design will aim to show London's celebration of different genders and sexualitys, including figures of how many people attended London pride in 2017
- A place of possibility - this design feature examples of many of the things London has to offer for it's visitors and it's residents - could have live updates on fun things to do
- A place of welcome - this design will aim to highlight London as being a place which is open to people coming to visit - including figures of how many people visited London last year
- Race - this design will aim to show London's zero tolerance for discrimination, the acceptance and celebration of people of different ethnicity and religious beliefs living together in the capital
I'm not sure of the best way to do it yet, but i would like to experiment with having some of the designs respond to something like weather updates or the time of day or dates in order to show the full abilities of JCDecaux and how they bring technology and creativity together.
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