Below are the final 4 designs for the London is open brief, the outcomes i feel really communicate the openness, creativity and vibrancy of London as a city. The vibrant colour pallets all work well together in looking like a cohesive set of designs.
The typography has been positioned in line with the illustrations to make all the visuals of the piece look together as a whole, using negative space i illustrated some patterns with in the type; first of all to make it a more visually engaging campaign and second of all to link the type to the patterns within the characters clothing.
I think the illustration style is an appropriate choice as the lines are simple so it doesn't take much concentration to understand the concept; needed for the busy street they're going to be seen upon.
As jcdecaux specialize is incorporating in adapting to things like weather, temperature, location, date and time, flight data, and more. I've included some examples of how live updates could be used within my designs, but in a playful way to ensure fluidity with the tone of voice of the whole design.
Throughout the process of this breif trying to find the perfect design approach was the most challenging aspect as the design needed to communicate quite serious topics but in a simple way. The approach that was taken has been confirmed by peer crits to meet the breif, in an unexpected way. The use of a character is something which works really well in the campaign, it meets that ‘telling a story’ aspect of the brief but in a way that is visually unique to each individual design. If their was more time it would of been interesting to try and design 50 different illustrations, however the points which have been tackled visually are some of the core themes the brief suggested to be explored and with the addition of the live updates it really pushes the playful voice of the campaign
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