When considering the target audience for the guide book i started to consider the type of person who would start a design based small business.
Obviously they would be a creative individual who has an interest in design; this lead me to believe that the visuals associated with them would tend to be colorful and creative in someway, whether it be through illustration or something along those lines.
The expected target age range would be around 18-22, as this guide book aims to give an insight in to how to sell something that it's not guaranteed you'll make money from, it requires time and freedom to do so; for this reason they would most likely be students of some kind, most likely studying a design based degree.
I don't believe the guide book content is exclusive to any one gender, i intend to make it inclusive to both.
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