However when it came to deciding on a name for my t-shirt business i found my self wasting too much time trying to think of a name that would convey everything i wanted to say about my brand rather than actually making t-shirts and so i chose a random word with no connotations to fashion at all 'the prawn shop', i felt that this name would be effective as there are many connotations to the item which could be used throughout the branding, further to this it's quite odd and would therefore (in theory) stick in peoples minds.
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