CREATE BRANDING

When it came to trying to find a typeface to suit my brand i knew i wanted something simple yet playful to suit the illustrations on the t-shirts.
I tried to mimic the lines of the designs with the lines of the illustration style.
The colour was chosen to have an impact and be bold much like the colours of the designs.
It's important to reflect the characteristics of your brand within the typography.
I do want to change the identity of the prawn shop and have more of an overall identity rather than just type. The brand currently uses the 4th typeface throughout social media and brand content, however i will make adjustments of this in order to reflect the brand more clearly and create cohesive branding throughout.