Social media is where all of The Prawn Shop's sales come from, its free and gives you the possibility to reach millions of people. As well as posting images/a link to your online shop on social media, also get in touch with bloggers/influencers and see if they would be interested in promoting your brand.
Another way to increase exposure to your brand is to host give-aways on social media, giving people the chance to win a free t-shirt, in return fro re-posting your post and in effect reaching 100's of new potential customers.
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