Tate Poster

"A1 Folded to A4 Print illustrating an exhibition for the following venueeither_ TATE MODERN V&A NATIONAL HISTORY MUSEUM Fold the card/paper to form a sculptural objectPhotograph the object to form the back drop to your poster/print"The above brief required me to experiment with paper folding techniques, something i had never tried before, for an A1 exhibition poster for one of the above venues. I searched online for tutorials on paper folding and found one which showed how to fold paper in to a love heart. I decided to name the exhibition 'luv' and attempt to fold paper in to a love heart shape. 

The word 'luv' was chosen to act as a modern term for the word 'love'; i was hoping to communicate the concept that the exhibition focuses on digital love and the impact of technology on modern day romance, i chose to go with quite a contemporary concept to suit the type of work the Tate Modern shows.

The above love hear shape was folded using tracing paper; a quality of paper which is very thin and fragile, i was hoping that this use of paper could reference the fragility of love. 

The folding technique is quite unfinished, it has clear imperfections but i believe this suits the concept behind the exhibition. 

I had the idea of having the title of the exhibition presented in a a hand made way similar to the paper folding above, however as the concept of the exhibition focuses around modern day love, using a modern, digital type face seemed more appropriate. 

  Above are two variations of the final Tate poster, i created a grainy texture for the background from using the scanner and picking up the marks on the screen (see below). 

 After trying out different compositions of the marks and editing the contrast i was able to create prints which look pixilated which i felt were appropriate as they relate to the modern focus of the exhibition, the marks created on the poster could also be seen as fingerprint marks on a screen, again linking to the digital concept behind the exhibition. 

Out of the two colour variations above, i believe the one on the right is the most effective in communicating the modern concept. 

The tones are vibrant yet the composition i have used; specifically the vast amount of space, make the colours really stand out. 

I am going to make some slight adjustments to the poster however, the venue is not correct and i believe the pink line diagonally going across the poster is not needed and distracts from the paper folding. 

The poster is quite understated, however i wanted to take this opportunity to create a piece of design that was restricted and not as in your face and busy as previous work of mine.  

The poster will be printed on tracing paper, furthering the idea of love, or rather luv, being a fragile thing.