Friday, 21 April 2017

studio brief 3 - further feedback

FEEDBACK

Positive
- ‘Stamped’ name has a strong link.
- GIF is super strong.
- Like the receipt idea with the stamp concept.
- Receipt idea has a good sense of humour, but has been done before and the link to the exhibition is a little weak. 
- Strong colour palette.
- Good GIF - use peoples work as the images.
- GIF has a strong idea behind it, links to print (Stamped).

Negative
- Receipt and GIF share no visual language.
- Receipts are not stamped they are printed.
- Typeface for ‘stamped’ is too sporty.
- No relevance of receipt.
- Still quite basic and needs a lot more work.

Suggestions
- Softer typeface.
- Apply a tighter kerning.
- STAMPD.
- STAMPT.
- ’S’ on its own, doesn't need a shadow
- Use different photos to spell stamped for the logo.
- Create the logo as Stamp.
- Focus on the media used of the GIF, apply the idea behind the GIF to the whole work, using peoples work for the background of each letter. 

Comments
- Looks like an american varsity logo.
- Looks american variety style. 

- Stamped needs to be tied into the works, doesn't say ‘art exhibition’.

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