studio brief 3 - group exhibition branding

"Working as part of a creative team put together a pitch for the concept, branding, identity and promotional collateral for the Leeds Public Spaces exhibition. Create an engaging, identity and promotional campaign for the Leeds Public Spaces Exhibition. What is unique about this exhibition? How can the content, location, exhibitors potentially inform your design treatment. Who is the target audience? What do they need to know? How will you engage with them?" Working in a group of 7 for the above brief, we began by discussing our strengths within design, by doing so we were able to understand each other, and how to work together better. By doing this we were also able to distribute job roles within the group.  I favor working with illustration rather than computers, myself and the group agreed that i should focus on designing the receipt for the exhibition. I believe this was a good decision, as the majority of the group i'm in prefer to work digitally and so the branding for the exhibition may result in having a focus on more technical exploration, where as with the receipt i believe their is room for more creative freedom, allowing me to stray away slightly from the possible more digital approaches of the rest of the branding (whilst ensuring brand cohesion of course).