Friday, 4 November 2016

Studio Brief 02 - idea development






This afternoons group crit informed me that i need to decide which concept; wires or colour blind figure and group, i am going to base the confusing typeface on.

I produced more sketches exploring both ideas to expressed a distorted, tangled and obscure personality. 
inspired by tangled wires...too wavy, not exactly confusing

colour blind dot insired, kerning needs to be altered;
too legible
altered kerning and tracking to obscure the text and confuse the eye;
more effective than above.
I then thought about combining both of my ideas to try and create a type face which is confusing through the tangles wires, but has a certain loose sense of structure from the colour blind dot idea, with the dots acting as a form of anchor point for the 'wires'.


I think this works well, however i'll create both ideas using illustrator to see which is more effective.




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