Throughout the production of the confusing typeface I constantly wanted to esure that the confusing, jumbled and tangled personality was being communicated. Following a final crit of the typeface I received feedback which confirmed I had communicated the personality; “The typeface reflects the adjective well with the difficulty of legibility adding to the overall effect, lower-case would of perhaps been even more confusing as capitals tend to be easier to understand”. When deciding whether to create a capitalised or lower-case type-style, the context that the type would be used within informed my decision to create an capitalised one as posters tend to use minimal text, made up of a few words rather than sentences where lower-case type would tend to be used.
I was concerned that the legibility of the type may be effected due to the amount of strokes however further feedback I received noted that “confusion is being conveyed whilst the letters are still legible”.
Due to the expressive nature of the type, this brief has made me realise how crucial it is to choose the correct typeface to communicate a certain message. This typeface can’t be used on a mass large scale as it’s so expressive of it’s personality unlike the neutral Helvetica it was created from.
If I was to make any adjustments to the confusing typeface, I would experiment with trying to create a joined up lower-case variation of the typeface; playing off the idea of having one singular wire which would twist and bend to create all 26 individual letter-forms.
No comments:
Post a Comment