Merchandise designs initial ideas

 Following on from the facetime call with the client, i began working on the designs. Due to the fact that the client had a very clear vision of how she wanted the designs to look there wasn't much idea development, rather there was development in to how all of the elements she wanted could work together and fits in to the small scale.

The 'i'm a mug' design seemed to be the most complex design due to trying to make the round object of a mug work with type and in a rectangular format.

I began working on this design, first beginning with the mug illustration. The client said that she wasn't opposed to the design showing nudity however she didn't want it to be overtly explicit and so i illustrated a female character submerged within a mug of tea with the liquid covering any 'explicit areas'.
The image below shoes the first 'i'm a mug design' the type is very heavily inspired by the 70's, groovy aesthetic the lient expressed she wanted, with the type wrapping around the mug.

I sent the client the initial 'i'm a mug' design and recieved the following response

‘I’m a mug’ is looking really cute! Little thing, the moon earring hangs from the top of the moon down, rather than arching over if you see what I mean? Like a ‘C’. I love the spacing and the size it’s fab, really clear and will look great wrapping around the mug! I think for the text would I be able to see a bubble writing type font, like ‘That 70’s show’ vibes? The colours are really cool love the mustard and love the subtlety of the tea bag! That is the kind of subtle branding I like :) 

The Two

"For the ‘My hot beverage of choice’ mug, would it be possible to make the text more of the feature, it looks really cool on the rug but I feel like it get’s a little bit lost. So maybe if we go bigger with it and maybe make it a contrasting colour? Perhaps the teal green? Just to make the colour scheme a little clearer? Let me know what you think, but I really want the slogan to be the focus of the mug, rather than me :)"

For the final mug design, the client expressed that she really wanted it to be similar to the prawn shop diversity design (see left) in the way that there are many female bodies together.

 I created two inital design to show the client, the first is very similar to the diversity design, where as the second is more subtle and more focused on the type.

Personally i believed that the second design was the most effective out of the two due to how subtle to female forms are, however the client preferred the first, below is the feedback i received:

"I really love both! Very cute designs, I think I prefer the design of the first just as the bodies are a little clearer, however the colour scheme and font of the second. So do you think a hybrid of the two could work? Also, go for nipples I think, I don’t mind a bit of boob-age :)"