Developing on from the initial ideas previously discussed, i began to develop the idea of illustrating a series of young people lining up for something; a very normal everyday thing to do.
I began by illustrating a couple facing each other, condoms can be seen placed in the pocket and bag of the two figures, with print patterns of the square and shape circle of an actual condom being used throughout the clothing of both of the figures, this idea was developed earlier on, however i believe in this format; where you can see the full body figure it works a lot better in subtly referencing condoms, with the casual nature in which the condoms have been placed in the pockets and accessories furthers the whole drive behind this visual; to make condoms a normal, everyday thing to carry about.
When trying to decide on the colour pallet for the design i initially though of using the different colours of the most popular condom boxes i previously researched in to, however i tried out using tones of red and pink in order to communicate romance and intimacy which felt appropriate due to the subject matter of the design.
The colour pallet seemed to work really well in communicating intimacy within the otherwise very 'safe' design (safe in terms of not explicitly sexual).
Within the design, different couples of different sexualities have been portrayed in order to communicate the fact that durex is a brand for everyone, regardless of sexual orientation.
Rather than just illustrating couples, friends and people on their own have also been portrayed in order to show that durex want people to have the sex they want on their own terms, whether thats within a monogamous relationship or not.
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