ties (sb1)

A range of new romantic inspired ties.
The idea was based off of some of my initial research findings stating that 'soon after gaining mainstream attention, many new romantic bands dropped eccentric clothes for sharp suits'.

I developed the idea of creating a range of ties inspired by the new romantic icons/the fashion before they began wearing 'sharp suits'. When i think of someone wearing a suit, i think of an office worker, in quite a corporate and mundane setting. I think the juxtaposition of  having an item typically worn with a suit by male office workers with designs inspired/referencing the flamboyant style pre-sharp suits is quite an interesting and kind of funny idea, plus it would be cool to learn how to make ties.

As well as designing the fabric patterns and constructing the ties, i think making some packaging for the ties would be a a good way of seeing my idea as a whole.
I quickly looked up some existing tie packaging, to get an idea of how many ties are typically in a box, if they're even in a box for that matter (i know very little about ties).

The first example is more a home storage kind of design where as the second looks as if it belongs to a luxury brand, however neither of these formats really capture the humor side of the concept i want to create.
I think an interesting way to package the tie/ties would be to make the packaging look like some kind of office supply with the idea of a middle aged office worker wanting to bring back the 80s in an unassuming way in to his everyday life.

I bean sketching out ideas for the tie packaging and then i thought of a different idea in order to get the concept across more clearly; to create a promotional campaign/look book for the ties. I feel like this will enable the humorous side of the idea and also the conceptual idea to be seen in a more clear manner, using models in office wear to wear the tie; with slight hints of 80's inspired make up will enable the concept to be seen both humorously and also as a product which could actually exist. 

developed idea; a range of new romantic ties and a series of promotional images to support the brands vision of merging together the initial new romantic style and the post mainstream attention style in to a series of ties and promotional images .